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Advert Digital Marketing
Resources for Your Digital Marketing
Welcome to our collection of valuable resources designed to help you navigate the world of digital marketing. Here, find insightful articles, case studies, helpful guides that cover everything from SEO strategies to social media practices. Whether you’re a beginner or looking to refine your skills, our materials will equip you with the knowledge you need to enhance your marketing efforts. Dive in start exploring today!


Google Search Serving Issue in Some Locales
Learn about the Google Search serving issue in some locales, why it happens, its impact on users and businesses, and practical steps to resolve it.
Ashley Wilson
Oct 6, 20254 min read


Google Testing AI-Generated Descriptions for Search Snippets
Explore Google's testing of AI-generated descriptions in search snippets. Understand its impact on SEO, meta descriptions, and strategies for webmasters.
Ashley Wilson
Oct 5, 20253 min read


The Ultimate Shopify SEO and AI Readiness Playbook
Running an online store is no longer just about uploading products and hoping customers find them. With search engines driving most...
Ashley Wilson
Sep 4, 20254 min read


Google Search Console: How to Fix ‘Duplicate Without User-Selected Canonical’
Managing a website requires careful attention to how search engines view and index content. One of the common issues reported in Google...
Ashley Wilson
Sep 4, 20254 min read


What Are External Links? SEO Benefits and Best Practices
When it comes to search engine optimization, external links play an important role in building credibility, improving visibility, and...
Ashley Wilson
Sep 2, 20254 min read


LLM Traffic Converts About the Same as Organic Search
Search behavior has expanded beyond traditional engines. Large Language Models (LLMs) are becoming a popular entry point for users...
Ashley Wilson
Sep 1, 20254 min read


How to Master the Client Call: Agency Edition
Client calls are a core part of agency work. Whether you manage marketing, design, public relations, or consulting, the way you conduct...
Ashley Wilson
Aug 22, 20253 min read


News Site Traffic Is Shrinking, but Google and AI Aren’t Solely to Blame
The digital publishing industry is experiencing one of its most significant shifts in decades. Many publishers report steep declines in...
Ashley Wilson
Aug 9, 20254 min read


A Technical SEO Blueprint for GEO: Optimize for AI-Powered Search
Search engines are evolving rapidly with artificial intelligence reshaping how content is discovered, ranked, and delivered. For websites...
Ashley Wilson
Aug 7, 20253 min read


How to Recognize Quality Backlinks
Backlinks remain one of the most influential factors in search engine rankings. However, not all backlinks are created equal. Some links...
Ashley Wilson
Aug 6, 20255 min read


How to Write the Perfect Meta Description
Meta descriptions play a crucial role in how your content appears in search engine results. While they don’t directly influence rankings,...
Ashley Wilson
Jul 19, 20254 min read


Meta Tags for SEO: A Simple Guide for Beginners
Search engine optimization (SEO) begins with understanding how your website communicates with search engines. One of the foundational...
Ashley Wilson
Jul 17, 20254 min read


Think You Know How Your Google Ads Campaigns Are Performing?
Understanding the effectiveness of your Google Ads campaigns isn’t always as straightforward as it seems. While clicks and impressions...
Ashley Wilson
Jul 15, 20253 min read


4 PPC Trends to Monitor Closely in the Second Half of 2025
As digital advertising platforms evolve, businesses must adjust their strategies to remain efficient and competitive. In the latter half...
Ashley Wilson
Jul 12, 20253 min read


5 One-Click Google Ads Segments to Save Your Budget
Managing ad spend efficiently is one of the biggest challenges in any Google Ads campaign. Whether you’re working with a limited budget...
Ashley Wilson
Jul 8, 20254 min read


Google Revises URL Structure Guide, Adds New Practical Examples
Google has revised its guidance on URL structure, expanding its best practices documentation with detailed examples. The update is...
Ashley Wilson
Jul 5, 20253 min read


Build rankings, authority, and AI search visibility with hyperlocal PR
In an increasingly competitive digital landscape, it’s not enough to publish content and hope it reaches the right audience. Businesses...
Ashley Wilson
Jul 3, 20254 min read


2025 Google Search Console Guide: Everything You Need to Know
Google Search Console (GSC) remains one of the most practical tools available for website owners, digital marketers, and SEO...
Ashley Wilson
Jul 1, 20254 min read


Confessions of a PPC-Only Agency: Why We Finally Embraced SEO
For years, we built our agency around Pay-Per-Click (PPC) advertising. Our focus was clear create, manage, and optimize PPC campaigns for...
Ashley Wilson
Jun 22, 20254 min read


Target CPC Bidding Comes to Google Ads Demand Gen
Google has introduced Target CPC bidding to its Google Ads Demand Gen campaigns, marking a significant shift in how advertisers can...
Ashley Wilson
Jun 14, 20254 min read
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