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Advert Digital Marketing
Resources for Your Digital Marketing
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Welcome to our collection of valuable resources designed to help you navigate the world of digital marketing. Here, find insightful articles, case studies, helpful guides that cover everything from SEO strategies to social media practices. Whether you’re a beginner or looking to refine your skills, our materials will equip you with the knowledge you need to enhance your marketing efforts. Dive in start exploring today!


Your Crawl Budget is Costing You Revenue in the AI Search Era
Discover how inefficient crawl budgets can impact your website revenue in the AI search era. Learn strategies to optimize crawl efficiency and maximize ROI.
Ashley Wilson
6 days ago4 min read
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SEO Strategy in 2026: Where Discipline Meets Results
Discover how to implement an effective SEO strategy in 2026. Learn practical steps, disciplined methods, and measurable results
Ashley Wilson
Oct 123 min read
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Google Discover gets AI summaries; Search gets ‘What’s new’ sports feed
Google introduces AI-generated summaries in Discover and a new 'What's New' sports feed in Search, offering users concise content.
SEO D
Oct 113 min read
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A Checklist for Effective SEO QA
Search engine optimization (SEO) is essential for improving a website’s visibility and driving organic traffic. However, maintaining SEO...
Ashley Wilson
Oct 104 min read
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Robots.txt: SEO Landmine or Secret Weapon?
Explore whether Robots.txt is an SEO landmine or secret weapon. Learn how to use it properly to control search engine crawling, protect sensitive content.
Ashley Wilson
Oct 94 min read
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Google Search Serving Issue in Some Locales
Learn about the Google Search serving issue in some locales, why it happens, its impact on users and businesses, and practical steps to resolve it.
Ashley Wilson
Oct 64 min read
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Google Testing AI-Generated Descriptions for Search Snippets
Explore Google's testing of AI-generated descriptions in search snippets. Understand its impact on SEO, meta descriptions, and strategies for webmasters.
Ashley Wilson
Oct 53 min read
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The Ultimate Shopify SEO and AI Readiness Playbook
Running an online store is no longer just about uploading products and hoping customers find them. With search engines driving most...
Ashley Wilson
Sep 44 min read
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Google Search Console: How to Fix ‘Duplicate Without User-Selected Canonical’
Managing a website requires careful attention to how search engines view and index content. One of the common issues reported in Google...
Ashley Wilson
Sep 44 min read
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What Are External Links? SEO Benefits and Best Practices
When it comes to search engine optimization, external links play an important role in building credibility, improving visibility, and...
Ashley Wilson
Sep 24 min read
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LLM Traffic Converts About the Same as Organic Search
Search behavior has expanded beyond traditional engines. Large Language Models (LLMs) are becoming a popular entry point for users...
Ashley Wilson
Sep 14 min read
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How to Master the Client Call: Agency Edition
Client calls are a core part of agency work. Whether you manage marketing, design, public relations, or consulting, the way you conduct...
Ashley Wilson
Aug 223 min read
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News Site Traffic Is Shrinking, but Google and AI Aren’t Solely to Blame
The digital publishing industry is experiencing one of its most significant shifts in decades. Many publishers report steep declines in...
Ashley Wilson
Aug 94 min read
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A Technical SEO Blueprint for GEO: Optimize for AI-Powered Search
Search engines are evolving rapidly with artificial intelligence reshaping how content is discovered, ranked, and delivered. For websites...
Ashley Wilson
Aug 73 min read
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How to Recognize Quality Backlinks
Backlinks remain one of the most influential factors in search engine rankings. However, not all backlinks are created equal. Some links...
Ashley Wilson
Aug 65 min read
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How to Write the Perfect Meta Description
Meta descriptions play a crucial role in how your content appears in search engine results. While they don’t directly influence rankings,...
Ashley Wilson
Jul 194 min read
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Meta Tags for SEO: A Simple Guide for Beginners
Search engine optimization (SEO) begins with understanding how your website communicates with search engines. One of the foundational...
Ashley Wilson
Jul 174 min read
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Think You Know How Your Google Ads Campaigns Are Performing?
Understanding the effectiveness of your Google Ads campaigns isn’t always as straightforward as it seems. While clicks and impressions...
Ashley Wilson
Jul 153 min read
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4 PPC Trends to Monitor Closely in the Second Half of 2025
As digital advertising platforms evolve, businesses must adjust their strategies to remain efficient and competitive. In the latter half...
Ashley Wilson
Jul 123 min read
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5 One-Click Google Ads Segments to Save Your Budget
Managing ad spend efficiently is one of the biggest challenges in any Google Ads campaign. Whether you’re working with a limited budget...
Ashley Wilson
Jul 84 min read
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