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Search engines need to discover and crawl web pages before those pages can be considered for indexing and search visibility. For small websites, crawling is rarely a major concern. However, large websites with thousands or millions of URLs need to pay closer attention to how search engine crawlers use their resources. Understanding Crawl budget: What you need to know in 2027 is particularly relevant for ecommerce websites, marketplaces, publishers, directories, and websites t

Writing a blog post becomes easier when you have a clear structure to follow. Instead of deciding how to organise every article from scratch, a template gives you a practical framework for presenting information in a logical order. The right template depends on the topic, search intent, and type of information readers expect to find. Some topics require step-by-step instructions, while others are better suited to lists, comparisons, or detailed explanations. These 7 proven bl

Creating useful content takes time, research, and planning. However, publishing a piece of content once does not mean its usefulness has ended. Existing material can often be adapted into different formats, updated with new information, or presented to a different audience. This process is known as content repurposing. So, what is repurposing content? It is the practice of taking existing content and transforming it into another format or adapting it for a different platform

Ecommerce search is changing as shoppers become more specific about what they want and how they look for it. Traditional keyword searches remain important, but consumers increasingly expect search tools to understand natural questions, product attributes, images, and personal preferences. For online retailers, understanding these changes can help improve product discovery and make it easier for shoppers to find relevant items. The 9 ecommerce search trends that actually matte

Search is changing as people increasingly use AI-powered platforms to research topics, compare options, and find answers. Traditional SEO remains important, but content now also needs to be structured so that large language models can understand, interpret, and reference it accurately. This shift has increased interest in Generative Engine Optimization, commonly called GEO. A practical way to understand this approach is through the 3 GEO pillars: LLM readability, brand contex

Search engines increasingly rely on entities and relationships to understand what a webpage is about. A page may contain useful information and relevant keywords, but search systems also need enough context to identify the people, organisations, products, topics, and concepts being discussed. This is where structured data can help. Schema for AI search: Turning entity gaps into organic growth focuses on using schema markup to clarify important entities and their relationships

Getting a webpage to rank on Google is an important SEO goal, but visibility alone does not mean the page is doing its job. A user may find a page in search results, click it, and still leave without finding an answer or completing the action they intended. This is why Ranking is only half the job: SEO for task completion is a useful way to think about modern search optimisation. SEO should consider what happens after the click. A useful page helps users understand informatio

Pay-per-click advertising continues to change as search platforms introduce more automation, new campaign formats, and different ways to measure user behaviour. For PPC teams, this means campaign management increasingly requires attention beyond bids, keywords, and ad copy. Planning for the year ahead should focus on areas that advertisers can measure, control, and improve. Rather than adopting every new platform feature, teams should identify practices that support clear bus

Search marketing produces a large amount of data. Organic clicks, impressions, keyword rankings, paid search costs, conversions, landing page performance, and search visibility can all provide useful information. However, collecting more data does not automatically make reporting more useful. The real challenge is presenting information in a way that helps teams understand what changed, why it matters, and where further analysis is required. Smarter ways to visualize search m

Answer Engine Optimization (AEO) is changing how brands assess organic visibility. Traditional SEO measurement often focuses on rankings, clicks, impressions, and conversions. AEO requires a broader approach because users may receive answers directly from AI search experiences without visiting the source website. This creates an attribution challenge. A brand may appear in an AI-generated response, influence a user's research, and contribute to a later conversion without rece

Search is changing as AI-powered platforms increasingly provide direct answers instead of presenting only a list of links. Users can now ask detailed questions and receive summarized responses that combine information from different sources. For website owners and SEO professionals, this creates a new consideration: content should not only rank but also be easy for AI systems to understand and retrieve. Understanding How to become the answer in AI search: The ASC framework pr

Pagination is a common way to divide a large amount of content across multiple pages. Ecommerce category pages, blogs, news archives, product listings, forums, and directories often use pagination to make content easier to browse. From an SEO perspective, however, pagination requires careful implementation. Search engines need to discover and crawl deeper pages while understanding that each paginated URL is part of a larger sequence. Understanding Pagination and SEO: What you

SEO teams have access to more data than ever. Analytics platforms can track landing pages, conversions, user journeys, search queries, and revenue. Yet one fundamental problem remains: accurately connecting every business outcome to organic search is difficult. The reality is that SEO attribution is still broken. Stop trying to make it perfect. Instead of building increasingly complex models to assign exact credit to every channel, SEO teams can focus on understanding contrib

SEO teams often spend time on projects that looked promising at the start but fail to produce meaningful results. A content series may attract little organic traffic, a technical change may not improve crawling, or a landing page experiment may consume resources without improving conversions. Knowing when to stop can be as important as knowing what to start. Understanding how to use kill criteria to make better SEO decisions gives teams a structured way to evaluate ongoing wo

Google Search continues to change how information is presented to users. One of the most significant developments is the increased presence of AI-generated summaries directly within search results. Recent data indicating that Google AI Overviews now appear in 39% of U.S. desktop searches highlights how prominent this search feature has become. For SEO professionals, publishers, businesses, and content teams, this development matters because AI Overviews can change how users i

Google released its August 2026 spam update on August 18, with the rollout completing on August 21. The update applied globally and across all languages, making it relevant to websites operating in almost every market. While ranking changes are common during Google updates, early industry data showed that this rollout produced unusually strong movement across search results. The phrase Google’s August 2026 spam update hit rankings harder than normal accurately reflects what m

Reddit has become an important platform for people looking for opinions, experiences, comparisons, and practical answers. Its community-led discussions often cover questions that may not be addressed in the same way on traditional websites. As search engines and AI platforms increasingly surface discussion-based information, maintaining a credible Reddit presence can support broader online visibility. However, Reddit authority is not created by repeatedly mentioning a company

Google has expanded its generative AI reporting and website controls in Search Console to website owners worldwide. The rollout gives publishers, SEO professionals, and website administrators more information about how their content appears across Google’s AI-powered Search experiences. As of August 31, 2026, Google confirmed that its generative AI performance insights and Search generative AI control have been rolled out globally. The tools were initially introduced to a lim

Google has confirmed a change to how some links within its search results operate. Instead of sending users directly from a search result to the destination URL, Google is introducing a google.com/goto redirect that acts as an intermediate step before users reach the selected webpage. The development has attracted attention among SEO professionals because search result URLs play an important role in rank tracking, SERP monitoring, analytics, and other automated search tools.

AI is reshaping SEO. It’s no longer just about ranking on Google. You need to be visible everywhere people search, including AI models. The problem is most brands don’t know how—or even if—they’re appearing in LLM outputs. And without that knowledge, it’s impossible to succeed in this new search era. But once you understand how AI “sees” your brand, you can start shaping that narrative and improving your presence. Today, I’ll show you how to track a website’s visibility in LL