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Google Drops Reporting on Several Structured Data Type

Search engine optimization has always relied on data accuracy, visibility, and structured information to help websites stand out. Recently, Google announced that it has dropped reporting on several structured data type in Search Console. This update is significant because it affects how site owners monitor and maintain structured data across their pages.

In this article, we will break down what structured data is, the types Google stopped reporting on, why the change was made, and what it means for SEO professionals and website owners.

What is Structured Data?

Structured data is a standardized format for providing information about a page and classifying its content. It uses schema markup to help search engines understand details such as:

  • Product information (price, reviews, availability)

  • Events (date, location, ticket availability)

  • Recipes (ingredients, cooking time, calories)

  • Articles (headline, author, published date)

By implementing structured data, websites can appear with enhanced features like rich snippets, carousels, and knowledge panels. This improves visibility in search results, making structured data an important aspect of technical SEO.

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Google’s Decision to Drop Reporting

Google drops reporting on several structured data type because those data types are no longer supported in rich results or provide limited SEO value. Search Console has historically given site owners detailed insights into whether structured data was implemented correctly and whether Google could use it to enhance search results.

By removing these reports, Google is signaling that these data types are either outdated, underutilized, or no longer influence how search results are displayed.

Structured Data Types Affected

Although Google continues to support core schema types such as articles, products, events, and FAQs, the recent update affects niche or legacy data types. These include formats that once had value but are now redundant.

Some of the dropped types include:

  • Obsolete data schemas not aligned with current rich result features.

  • Data that Google cannot reliably surface in search results anymore.

  • Structured data that overlaps with other broader schema types.

This means if your website relies on these older formats, you will no longer see validation or error reporting for them in Search Console.

Why Did Google Make This Change?

There are several reasons behind the decision:

1. Streamlining Reporting

Google wants to focus Search Console on data types that provide measurable impact for site owners. By dropping older formats, the reporting becomes more useful and less cluttered.

2. Limited User Adoption

Many of the structured data types being retired had low adoption rates. Maintaining reports for rarely used features is not practical.

3. Alignment with Rich Result Features

If structured data does not directly contribute to rich snippets or enhanced SERP features, Google sees little reason to continue offering reporting support.

Impact on SEO

When Google drops reporting on several structured data type, it creates both challenges and opportunities for SEO professionals.

Reduced Error Insights

Site owners will no longer see validation results for the affected types. If errors exist, they will not be flagged in Search Console.

Focus on Supported Types

Websites should shift their attention to structured data that still contributes to rich results. Examples include product markup, FAQ schema, breadcrumb markup, and event schema.

Technical SEO Adjustments

Developers and SEO teams need to review their schema implementation. If a site uses data types no longer reported, they must assess whether to keep or remove them.

What Should Site Owners Do?

1. Audit Your Current Structured Data

Run a structured data test using tools like Google’s Rich Results Test or Schema.org validator. This will help identify whether your site uses unsupported formats.

2. Prioritize Rich Result Markup

Continue focusing on markup types that directly influence visibility, such as:

  • Product schema for eCommerce

  • Article schema for publishers

  • FAQ schema for service sites

  • Event schema for ticketing and live events

3. Remove or Update Outdated Schema

If your site uses obsolete formats, remove them or replace them with recommended alternatives.

4. Monitor Performance Metrics

Even though reporting is gone, performance can still be tracked. Use Google Analytics and Search Console performance reports to see if structured data affects click-through rates.

Long-Term SEO Implications

The change reflects a broader trend in Google’s approach to structured data. Instead of encouraging every possible schema type, Google emphasizes the ones that improve user experience in search.

Shifting Priorities

This is a reminder that SEO is not about marking up everything possible but focusing on structured data that adds real value to search results.

Data-Driven Adjustments

As reporting for some types disappears, SEO professionals must rely on testing and performance tracking rather than Search Console validation.

Preparing for Future Updates

Google regularly updates how structured data is interpreted. Site owners should expect more pruning of less useful types in the future.

Conclusion

Google drops reporting on several structured data type in Search Console to streamline insights and focus on formats that matter most for search visibility. While this change may reduce transparency for some site owners, it also signals the importance of prioritizing schema markup that directly contributes to rich results.

For SEO professionals, the action plan is clear: audit existing structured data, remove unsupported types, and continue optimizing the schema that improves rankings and click-through rates. By aligning with Google’s evolving standards, websites can maintain strong visibility and adapt to ongoing search updates.


 
 
 

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